Aug 124 min read

4 Ways Female Founders Can Use Their Voice to Create a Buzz Around Their Brand

"Whatever you're meant to do, do it now. The conditions are always impossible"-Doris Lessing.

Female Speaker addressing female founders — Social Activist Hanifa Marva John Logan

I’ve always been a chatterbox.

I’m sure I drove some friends and family a little crazy with my endless questions and curiosity.

But my Grenadian grandmother?

She absolutely loved it.

We’d spend hours chatting about everything and nothing, just enjoying each other’s company.

So when I stepped into the roles of instructor, trainer, and lecturer, it felt like a natural progression-I’d been preparing for this all along.

Woman smiling with a microphone — Boudoir Photographer and Makeup Artist Jaime Rampersad

In today’s fast-paced, noisy world, using your voice effectively can make all the difference in standing out and creating a buzz around your brand. As a female founder, your voice is a powerful tool to connect with your audience, showcase your values, and build a loyal following.

Here’s 4 ways you can do it:

1. Share Your Story Loud and Proud!

Your story is unique-in fact, it’s your superpower. When you share it-including the reason you started your business, obstacles you’ve overcome, and the values that drive you, you create a deep emotional connection with your audience. Telling your story authentically, allows people to remember it, resonate with it, and most of all-become invested in your journey.

Example: Lisa Price, founder of Carol's Daughter, built her beauty empire by sharing the deeply personal story of how she started making natural beauty products with $100 in cash and a cramped kitchen. By staying true to her heritage and her passion for creating products that celebrate Black beauty, Lisa crafted a collection that would become the foundation of a beauty empire. Today, Carol's Daughter is a brand that resonates with millions - and has now become a household name.

Tip: Don’t be afraid to get personal. Your journey is what sets you apart-so embrace it and let it shine.

"To name my company, I listed everything I was, and wanted to be, and realized the most special thing that I am, is Lisa, Carol’s daughter.”-Lisa Price.

2. Speak Up on Social Issues That Matter.

Today's brands are more than just products or services-they also represent values and beliefs. By speaking out on social issues-issues aligned with your values, you create meaningful connections with your audience-and position your brand as a force for good.

Example: Kimberly Bryant, founder and CEO, the Black Innovation Lab, and founder, Black Girls CODE, uses her platform to advocate for diversity and inclusion in tech. By speaking out on the importance of empowering young Black girls with coding skills, she's not only created a buzz around her organization but has also built a powerful movement-one that's changing the tech industry.

Tip: Choose causes that resonate with you and your audience. Authenticity is key-when you genuinely care, it shows.

"There's not enough said about the beauty of being able to focus on what you do well."-Kimberly Bryant.

Woman speaking to an audience — Trauma Coach Dr. Sumer Edwards Williams

3. Engage in Meaningful Conversations

Here's the thing: creating that "buzz" isn't about talking; it’s about engaging. Whether it’s through social media, industry events, or networking, actively participating in conversations close to your audience helps you build relationships, showcase your expertise-and keep your brand top of mind.

Example: Melissa Butler, founder of The Lip Bar, uses social media to engage directly with her audience about issues such as diversity in beauty and the challenges of being a Black female entrepreneur. By participating in these meaningful conversations, Melissa has built a loyal community around her brand-one that goes beyond makeup.

Tip: Don’t just broadcast-engage. Listen to your audience, respond to their concerns, and join the conversations that matter to them.

“By the time I was five years old, both of my parents were in jail. So, I stand here with total conviction, letting you know that there isn’t a single hurdle that you cannot overcome. You just have to quiet the noise and focus on becoming who you were created to be, and you have to be willing to fight for the life that you want to create,”- Melissa Butler.

4. Leverage Public Speaking Opportunities

Public speaking is one of the most powerful ways to amplify your voice and expand your reach. Whether you’re speaking at a conference, hosting a webinar, or appearing on a podcast, every opportunity to share your expertise is an opportunity to create a "buzz" around your brand.

Example: Bozoma Saint John, Author and former Chief Marketing Officer at Netflix, has become a well-known figure in the business world through her dynamic public speaking. She frequently speaks at events about diversity, leadership, and branding, and her powerful voice has significantly elevated her personal brand and brought attention to the companies she represents.

Tip: Seek out speaking opportunities that align with your brand. Every time you speak, you’re not just representing yourself-you’re amplifying your brand’s message.

"I think women have a unique talent for being able to see the forest and the trees at the same time."- Bozoma Saint John.

Gray-Haired woman addressing an audience — Business Strategist Rhonda Glynn

Conclusion

As female founders, our voices are one of the most powerful tools we own. So go ahead and share your personal story, advocate for social issues, engage in meaningful conversations, or better still, raise your voice publicly for issues you're passionate about-its all about creating a lasting impact and generating a "buzz" around your brand; one that resonates deeply with your chosen audience.

Ready to elevate your brand? Share your story or join a conversation that matters. Connect with a community of like-minded female founders to amplify your impact.

Together, we can create a buzz that can’t be ignored!