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"The only thing standing between where you are today and the life of your dreams is how you choose to show up " - You Tribe.
Let me be clear: As a Leo, if you dare to challenge my pride, be prepared for the consequences.
Recently, I stepped away from a consulting gig where the client was urgently seeking one of the most challenging proficiencies to find in this region: aviation-based technical writing.
After asking around, it became clear to them that my name was the one repeatedly recommended.
Upon reaching an agreement, I enthusiastically immersed myself in the project.
However, after a few months had passed, my initial enthusiasm was met with a sense of skepticism. It became apparent that I was merely seen as another component in their system rather than a valued consultant.
The situation worsened when my assistant was let go without a replacement.
Subsequently, the work I had meticulously crafted was entrusted to individuals lacking the necessary skillset. Furthermore, they were being diverted from their designated responsibilities, leading to feelings of frustration and resentment, which were completely justified.
Subsequently, the ultimate tipping point occurred when my work was submitted for evaluation without my consent or awareness.
It was at that moment that I relinquished my identification and gracefully bid them adieu.
Are you ready to find out if you would have made the same choice?
Let's make our decision at the conclusion of this blog post.
5 Compelling Reasons to Invest in Your Personal Brand
Your personal brand is not just a "catch phrase" in today's interconnected digital landscape - it is a powerful tool that can significantly influence your success, both personally and professionally.
With that in mind, let's explore five compelling reasons why cultivating and refining your personal brand is absolutely crucial:
It can be used to advance your career path:
According to a survey by LinkedIn.com, 70% of people were hired at a company where they had a connection and 80% believe that business networking is the most successful way to find a job and advance in your career.
Your personal brand acts as your digital footprint, influencing how others perceive your expertise, credibility, and suitability for new opportunities.
Increased Influence and Authority:
Whether you are a founder or an employee, cultivating a robust personal brand serves to position you as a respected thought leader and an authoritative figure within your industry..
Research conducted by the 2023 Edelman Trust Barometer Special Report: The Collapse of the Purchase Funnel tells us that "consumers are looking for ongoing engagement after the point of purchase and their need for trust grows with feelings of vulnerability".
By consistently disseminating valuable insights, expertise, and engaging content, your influence will grow, positioning you as a reputable authority in both your industry and market, regardless of your current position on the spectrum.
"Building a brand is about creating an emotional connection"-Creative Wilderness.
Networking and Relationship Building:
Your personal brand isn't just about self-promotion; it's also about fostering genuine connections and relationships.
TopResume.com has indicated that 75% of resumes are rejected by Applicant Tracking Software (ATS) before the hiring manager sees them.
Therefore it's crucial to leverage networking as a powerful tool to highlight your distinctive personality, values, and expertise. By doing so, you'll draw in individuals who share your vision, mentors who can guide you, and collaborators who can propel your career forward and unveil exciting prospects.
As a female founder, networking is crucial for establishing a robust support system of fellow fempreneurs who offer valuable guidance, advice, and encouragement throughout your entrepreneurial endeavors.
Improved Opportunities for Collaboration and Partnerships:
Building a strong personal brand yields numerous benefits, fostering dynamic collaborations and partnerships with professionals, brands, and organizations.
In a March 2023 blog by The Social Media Hat, a noted resource for startup SaaS companies and SMBs, a study by McKinsey.com was cited, one which found that "word-of-mouth is the primary factor behind 20-50% of all purchasing decisions" .
This unequivocally underscores the importance of establishing a reputation for integrity, authenticity, and expertise. Whether as a founder or organization, this enables you to effortlessly draw in collaborative opportunities that magnify your influence, thereby expanding your reach to a broader audience.
Adaptability and Future-Proofing:
In today's rapidly evolving job market, adaptability and agility are key to long-term success.
Developing your personal brand is crucial as it mirrors your skills, values, and distinctive viewpoint, establishing you as a valuable resource in a dynamic environment.
By consistently enhancing and honing your personal brand, you can safeguard your career for the future- allowing you to remain relevant in the face of technological advancements and industry shifts.
As a female founder, you can confidently apply the same strategy by utilizing your social media platforms, professional networks, and website to effectively demonstrate your expertise and personality.
This approach enables you to actively engage with your audience through responding to comments, joining relevant discussions, and networking with other professionals in your industry.
"I am learning all the time. The tombstone will be my diploma"- Eartha Kitt.
I have outlined five compelling reasons why your personal brand transcends being just a catchy name - it is a strategic asset.
Choosing Self-Worth: Walking Away from Devaluation
So, can you see why I swiftly walked away from a situation where it was being devalued?
Whether you agree or not, my brand has been firmly established long before my business even took off.
It is rooted in excellence, meticulous attention to detail, and a robust industry track record.
This is precisely why my name was brought up in the first place, even when we were not yet acquainted, and I was not actively seeking job opportunities. The instant - no, the very nanosecond - I detected even a hint of disrespect, I promptly made my departure.
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